Text-based communications and instant messaging are surpassing traditional phone calls or meeting face to face as the most frequent ways of keeping touch in the UK.
Research conducted by Ofcom found that the average UK consumer sends around 50 texts a week from their mobile phone. This figure has more than doubled in the last four years.
It stated in its annual Communications Market Report that people spend almost and hour and a half a week using email, on social networking sites or using your smartphone to gain access to the internet.
Ofcom also stated that nearly four in ten (39 per cent) of respondents owned a smartphone, which is an increase of 12 percentage points on figures compiled in 2010.
This increase was recently noted by Kantar Worldpanel ComTech, which also found that Android is becoming the dominant operating system among smartphone users in Europe.
“Our research reveals that in just a few short years, new technology has fundamentally changed the way that we communicate,” commented director of research at Ofcom James Thickett.
Posted by Samantha Green