Selling used phones will free up space in a consumer’s life for a new mobile, such as one of those offered by Nokia.
The Finnish brand has arguably reiterated its quality by providing a custom-made Ovi Store for customers with Orange France and Deutsche Telekom.
It may be seen as a reminder of the success of a portal that now offers thousands of apps and receives some five million downloads every day.
Among those who will be able to use Nokia’s new “store in a store” feature are owners of the C7, E7 and N8.
Catherine Le Drogo, director of multimedia mobile offers at orange France, said: “Nokia’s new Ovi Store concept creates a unique opportunity for Orange to promote and market specific apps and content that is most relevant to our customer base all while maintaining a familiar consumer experience.”
Nokia has recently been in the headlines for its release of a new model, the Astound.
Posted by Simon Thomas