While there are plenty of television and magazine campaigns out there to promote anti-speeding, a new app has been released which hopes to add to this message and further ensure the safety of people on the road.
TomTom, the Dutch navigation system company, has released an Android app for smartphones which will essentially warn drivers when a fixed speed camera is approaching, hopefully encouraging them to slow down.
For those who download the app – which is free for the first three months – their phone will also give off an alert when they slip over the speed limit, which will not only make the roads safer, but will mean that the chance of receiving fines is reduced.
The TomTom app works by drawing upon information received and shared by its 3.4 million customers and will be updated every minute. While those who already have the existing TomTom app downloaded onto their smartphone will be aware that there is information on it about speed cameras, this will actually be the first stand alone app that focuses on warning drivers about their speed and when they are close to speed cameras.
While there may be some who think that notifying drivers of speed cameras would actually encourage them to speed, TomTom stresses that this is very much not the case as it actually makes them a lot more mindful of their speed.
“We believe that a journey is far more enjoyable when you know what is up ahead,” sais Corinne Vigreux, managing director for TomTom Consumer. “Our new Speed Cameras app gives Android smartphone users extra peace of mind and helps them avoid speeding fines. By becoming part of the TomTom driving community, app users will also benefit from the input of millions of other motorists on the road.”