The low-end smartphone market is one where it is probably possible to penetrate more easily than at any other level.
With the likes of Samsung, Sony, HTC and LG focussing most of their attention on the prime, high and middle price points, there are always potential gaps available for companies with a bit of savvy to exploit, and with a new event looming, it seems like Motorola is doing just that.
The company recently invited journalists to attend an event in London on May 13th, and it appears that it may well be the low-priced Motorola Moto E that is unveiled at the gathering later this week.
This rumour comes after a few weeks where retailers across the world have been accidentally leaking pictures of the phone before almost immediately removing them from their sites, while the manufacturer itself has also been prone to some gaffes.
First, Motorola posted a picture to its own Motorola Mexico page, purporting to show the rumoured Motorola Moto E next to the existing Moto G to show the difference in screen quality.
Following this, Brazilian retailer Fast Shop posted a listing which also contained a number of very official looking pictures which were allegedly of the Motorola Moto E, but they were all swiftly taken down – after screen grabs had been taken of course.
When all of these leaks are brought together, it appears that the Motorola E will be an exciting little device at the low end of the market with a rather colourful disposition.
It looks as though the phone will come in a number of different colours, with black, yellow and turquoise all having been seen up to this point.
And although there have obviously yet to be any announcements made about the potential specs of the phone, the Fast Shop listing did let some things out, showing how Motorola will be able to target the lower end of the market.
It is likely to include the likes of a 4.3-inch display, dual SIM slots, 3G instead of 4G, a 5-megapixel rear camera and no front camera, a 1.2GHz dual-core Snapdragon chip, 1GB of memory, just 4GB of storage (with room for a 32GB microSD), a 1,980 mAh battery, and Android: 4.4 KitKat.