The way we engage with visual entertainment has changed tremendously over the years, with, for example, the traditional gathering of friends and family members around a TV in the living room losing its crown.
In fact, as Nielsen’s Q4 2014 Total Audience Report alludes to, more and more people are watching television programmes and movies on their smartphone. This is increasingly popular for all sorts of reasons.
It is convenient because we always have our smartphones on us; it’s practical because we’re always on the move these days; and it’s relevant because there are services like Netflix that are web-centric.
Now, there is a lot to be said about the downsides to mobile or tablet viewing, namely that you lose out on the benefits of the size of a TV. It’s no surprise that gigantic flatscreens are still sought after – we want a cinema-esque experience in our own homes.
That said, as with the compromise on sound quality – MP3s are still arguably lacking in the same audio sophistication that can be found on a CD – we’re willing to find the middle ground when it comes to viewing programmes and movies.
Really, it is a moot point, because smartphones are not only getting bigger, but the screen resolution is also improving dramatically. You can benefit from an immersive and high-definition experience from your handheld device. It’s just that the viewing experience is on a small screen.
It’s another example of how far smartphones have come and how they are reshaping the way we live our lives. No-one could have anticipated that they would, in this regard, revolutionise how we view moving images.
But, there you have it; technology has the power to surprise, much to the benefit of people all over the world. It’ll be interesting to see how things develop and what the next big thing in smartphone viewing will be.