Consumers could be recycling mobile phones to pay for new handsets that deliver the latest augmented reality services, if a new report is to be believed.
The offering involves the use of simulated graphics applied to real-world images that can then be accessed by the public to shop for products and services – an industry Juniper Research believes will be worth $732 million (£442 million) by 2014.
Commenting on the study, Jonathan Morris, editor of What Mobile Magazine, said augmented reality was clearly an extension of the popularity mobile internet services have enjoyed in the past few years.
He explained that the landscape changed when networks began charging flat rates for data access and more web-focused devices arrived on the market – boasting bigger screens and better connectivity.
“Social networking has made people feel compelled to check for updates in real-time,” Mr Morris said. “Instant email is now available on even low-end models aimed at the prepay market and data speeds are sufficient.”
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Posted by Dan Latham