The number of sales made through mobile phones on the eBay website has "exceeded expectations", contributing payment volume of $14 billion (£8.8 billion).
An optimised version of the auction website is available for these gadget users, ensuring that browsing through products and making a purchase is convenient on the smaller screen.
The company also provides Apple iPhone, Android, BlackBerry and Windows Phone users with a free app.
Downloadable for free from the App Store, Google Play, BlackBerry App World and Windows Store, the tool significantly improves the shopping or selling experience.
One of the main benefits is the use of notifications, which reminds users when a sale is coming to a close or when they have been outbid.
Those searching for a particular item can easily search and then refine the results at a tap of a button, and save criteria for future use.
Consumers wishing to put an item on the market can upload photographs from their handset's gallery and complete necessary information within minutes.
Posted by Samantha Green