Sprint, one of the largest telecommunications companies in the US, has announced it is to embark on a new mobile phone recycling initiative.

The organisation has set a target of ensuring that 90 per cent of all the devices it sells per year by 2017 are either reused or recycled as part of its Zer0 e-Waste policy.

During 2007, approximately 22 per cent of the number of mobile phones sold by Sprint were collected for reuse or recycling.

The following year, 34 per cent, or three million, were picked up, 90 per cent of which were eventually reused.

Dan Hesse, chief executive at Sprint, suggested that being environmentally responsible "is a challenge" for the telecommunications sector.

However, he added: "Sprint is committed to lead the industry in conserving natural resources, decreasing energy use and lowering greenhouse gas emissions."

Electronic and electrical product manufacturers are encouraged to ensure their equipment is disposed of responsibly by the Waste Electrical and Electronic Equipment (WEEE) Directive.

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Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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