When it comes to trading in mobile phones and switching to a new device, the broadband credentials of new models may be a huge factor for those living in rural areas.
That is because service to outlying areas is notoriously weaker than it is in towns and cities, although the government is now trying to change this.
Matthew Howett, telecoms analyst for Ovum Consulting, commented on the plans in Westminster to put £530 million towards rolling out hi-tech connections for isolated spots.
It is thought that approximately a third of the UK’s population is affected by the current shortage.
“The government has come up with a fund of money and this money should be made available on a region by region basis to projects that are deemed to have merit,” suggested Mr Howett.
Orange recently revealed a host of new mobile broadband tariffs that it hopes will entice new customers.
Posted by Claire Marshall
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