The advert features veteran household names in magic Paul Daniels and Debbie McGee and comes alongside an announcement that the company has now paid out £50 million to customers since it started business in 2007.
"Our new magic-themed campaign is all about raising the brand to a completely different level while reinforcing the message that there is cash to be made from mobile phones, in a creative and fun way that we believe consumers will love," said Charlo Carabott, managing director at Mazuma Mobile.
He added that the company was really pleased to work with Debbie and Paul who bring their tongue-in-cheek humour to the advert.
Mazuma is committed to safely and efficiently recycling old mobile phones and helping those who are less fortunate benefit in the most environmentally-friendly way.
Magic your old mobile into cash now http://www.mazumamobile.com/
Posted by Sarah James