This year is set to be a defining moment in smartphone history, with users spending more than ever via these devices in the UK.
A survey published last month revealed that Brits will collectively part with an astonishing £14.95 billion in 2015, all through their handheld personal computers.
Commissioned by RetailMeNot, the poll reported that m-commerce, as it is known, is increasingly popular with Brits.
In fact, because of the shift to larger screen sizes and better, more optimised and mobile-friendly shopping experiences, it has never been easier or more enjoyable to purchase online in this way.
There is clearly something interesting happening in the UK because the country has the largest m-commerce market in all of Europe.
According to the coupon website, Brits will, this year, spend a whopping £1 million every 35 minutes through their smartphones.
“Mobile is now the driving force behind e-commerce growth, accounting for more than one in four pounds spent online in the UK this year. However the true impact of mobile on retail is much greater than this,” commented Giulio Montemagno, senior vice president of international at RetailMeNot.
“Our research suggests that mobile is becoming a ‘shopping companion’ for many Brits.
"Almost three-quarters of mobile users regularly visit retailer’s websites to browse or make purchases, with some retailers seeing as many as one in two visits to their websites come through mobile.”
The trend for larger smartphones has only emerged in the last few years with Samsung leading the way. Apple followed suit and the introduction of the iPhone 6 Plus has led to record sales for the tech giant.
In turn, Samsung has once again set a new level of excellence, with the recent introduction of the Galaxy S6 Edge.
Needless to say the battleground for larger devices is heating up and it could end up becoming one of the most lucrative segments in the smartphone market.