Early indications show that people will look to try and purchase the new Lumia 900 when it is released, which could see an increase in mobile phone recycling and in turn see an upturn in smartphone fortunes for both Nokia and Smartphone.
Largely based on Nokia's strong support, Windows Phone could be set to regain the no.2 ranking in the smartphone operating system in 2015, which is to be started off by the launch of the Lumia 900.
Senior analyst for wireless communications at IHS Wayne Lam said one of the best new products unveiled at the recent Consumer Electronics Show was the Lumia 900 smartphone, which is sporting a "flashy set of features".
“This represents Nokia’s first step to reclaim its market share. Combined with Nokia’s efforts to drive the development of the Windows Phone, the Lumia 900 will help Microsoft to reclaim its No. 2 ranking," he added.
It is estimated that Microsoft will spend up to $100 million (£64.7 million) on an ad campaign for the launch of the device in March.
Posted by Claire Marshall