Last year was a big one in the life of mobile manufacturer LG, when it finally managed to challenge the big players in the smartphone sector at last, laying down the gauntlet to the likes of Samsung, Sony and Apple with its LG G2, a phone that really ticked all the boxes and had specs that put it right up there as a serious contender for one of the releases of 2013.
Fast forward a year, however, and the company has had to make sure it doesn't rest on its laurels. With the competitors all having announced another raft of great phones already this year, the Samsung Galaxy S5 and Sony Xperia S2 are in full swing now and Apple will release the iPhone 6 in the Autumn, LG has had to make sure it keeps on top of its game.
And it seems that the company has been doing so, with rumours rife that it is working at getting a successor to the LG G2 out in the spring or early summer.
Although the firm has yet to officially announce anything about its new flagship, many are expecting the LG G3 and a smaller version to both be out in the next few months. So what do we know, and what has been rumoured, about the new flagship so far?
Nothing official on this front yet from LG, but various sources have claimed that the phone will land sometime between May and July 2014.
Sources at asiae.co.kr have claimed that the phone could ship as early as May 17th. If true, this would see owners of the previous phone looking to trade in their phones much earlier than they would have expected, with the LG G2 having landed in September last year.
One thing's for sure, if the phone comes earlier this year, it would allow the firm the chance to compete with the likes of Samsung and Sony more effectively than a year ago, when it came in the relatively quiet period of late September.
Again, there's been no word from LG yet as to what it will charge for the LG G3, but in the past, the company has tended to go in at a lower price point than the two bigger companies, Samsung and Sony.
And if rumours are true that the device will adopt a plastic chassis rather than the aluminum casing that previous iterations have had, then this could be even more likely, with the move likely to lower the manufacturing costs for the firm.
It is expected that the LG G3 will have a processor that will very much outperform the LG G2's 2.26GHz quad-core Snapdragon 800 processor, with the company looking to keep this in-house through the use of its own Odin processor, of which it is thought to be developing an octa-core version for this phone specifically.
Korea Herald leaked the existence of the processor after speaking with a company official, who confirmed it would launch soon, leaving it primed for release around the same time as the LG G3 should come to market.
AnTuTu has also rumoured that the phone will make the step up from 2GB to 3GB of RAM, while it should be packing 32GB of internal storage as standard.