The LG Chocolate BL40 has been highlighted for its many innovative features by its creators.
However, although there are a host of facilities onboard the new device, particular attention has been paid to the four-inch display that sits on its front panel.
According to the South Korean manufacturer, this could be one of the Black Label Series handset’s most attractive features for some, especially when they see it in action.
Dr Skott Ahn, chief executive officer at LG Mobile, said: “Although much of the interest seems focused on the striking shape of the handset, the real surprise will be when people discover the advantages of the four-inch screen.”
He added that the simplicity of this component, coupled with its stunning look, could help make it as popular as the previous entries in the Chocolate range.
LG has a number of other multimedia-focussed models available, including the Arena KM900 and the LG Cookie.
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