Samsung has been the largest smartphone manufacturer in the world in terms of the number of devices sold for many years now, but 2014 has been one of the most difficult years it has faced in recent times, with competition being stepped up by its main opponents, and some complaints being aimed at the Korean firm.
While in recent times it has enjoyed a pretty much straight up battle with Apple for consumers with the Galaxy S flagship range and Apple iPhone going head to head year after year, this year has seen Sony, HTC and others step up to the plate. The former has brought the Sony Xperia Z1 and Z2 in the past year, while the latter’s HTC One M8 has been heralded as a real champion.
What all of this has done is bring a little criticism Samsung’s way, but that can only be a good thing for its fans. Last week, the company reported that its sales had fallen slightly in the past few months, which comes after many complained that the Samsung Galaxy S5 had a lower build quality than other flagships, given its plastic chassis.
While internally Samsung’s phones are still some of the very best on the market, a plastic casing can make it feel less premium than the likes of the Sony and HTC handsets with their glass and metal chassis respectively.
It seems, however, that this has spurred Samsung into action, with reports leaking out of Korea that the firm is looking to release at least one device in the next year that will come packing a more premium material for its casing.
Samsung Mobile senior vice president Kim Hyun-joon has reportedly told investors and senior staff at the company that the firm is looking to release two new phones in the rest of 2014, one of which will be made of ‘new materials’ according to the Wall Street Journal.
One of the new phones is likely to be the Samsung Galaxy Note 4, which Samsung has suggested should be ready for ‘back-to-school shopping’, while the other could be the oft-rumoured Samsung Galaxy Alpha, which would be our bet for where the premium materials will be seen.