Instagram has announced the launch of two new features to the immensely popular image-sharing app: live video and disappearing photos.
Since the launch of the Instagram Stories function in August this year, users have been able to post multiple images and videos from their day in a bundle, creating a story to share with their followers. Now, Instagram has announced that users will be able to stream live videos of for up to an hour at a time via the stories feature, providing them with a brand new way to share content.
Facebook introduce a live video function earlier this year, which has proved popular with social media users wanting to share moments from their lives with their friends as and when they are happening.
The second new feature that Instagram has unveiled is for users of Instagram Direct, which provides groups of friends or family members with a platform to share photos and videos among themselves. From today, users will now have the option for these to disappear once they have been viewed by others in the group, freeing up space for even more content to be shared.
There is no denying the disappearing photos function has similarities with Snapchat, with the main difference being that images shared in this way on Instagram will only disappear once all members of the sharing group have viewed them.
In a blog announcing the launch of the two new features, Instagram explained: “We introduced Instagram Stories as a way to share all the moments of your day, not just the ones you want to keep on your profile.
“We've seen stories open up a new side of what people share on Instagram, and now over 100 million people use it every day. With today's announcement, you'll soon have two more ways to share freely and in the moment.”