Budget smartphone company Karbonn Mobile are ready to try and crack the UK market with it’s latest creation and a Black Friday deal to go with it.
Although perhaps not a familiar name to most tech-savvy individuals, Karbonn Mobile is one of the largest manufacturers in India, holding 13 per cent of the country’s market.
In its drive to be recognised in the UK, the company is set to release four handsets in the coming months.
Launching the brand in the UK will be the Sparkle V, the company’s flagship model incorporating an Android One operating system with a 4.5-inch display. In an attempt to draw the gaze of those looking for a bargain, Amazon will be selling the device for just under £100.
However, even without the discount the Karbonn Sparkle V presents something of a cheap alternative for smartphone users, with an estimated retail price of around £129.
It’s all very appealing, especially when you take into account the fact it’s packing a 1.3 GHz quad-core processor, 1GB or RAM and a 5 megapixel camera on the back. That’s practically giving it away.
If you’re looking for an affordable new smartphone, you won’t go far wrong with the Sparkle. If you have a couple of old phones lying around in the house, you could recycle them and make some money to cover the cost of the new Karbonn device.
Speaking to TechRadar, Deborshi Sarkar, head of sales at Karbonn’s parent company Santok, has already expressed a desire to be the market leader when it comes to affordable smartphones and the partnership with Google will help to push them forward. He has set a goal to clinch four-to-five per cent of the UK’s market share in the next 18 months.
The Sparkle V is only a 3G phone and it currently runs the Android KitKat operating system. However, with the “Lollipop” update just around the corner, the Karbonn creations will soon benefit from the latest developments.
“We will launch [the Sparkle V] in retail in Q1  as well as a 4G device and next year we will be releasing more devices under the Android One brand. In Q3 and Q4 next year, we will look to partner with software companies and apps,” Mr Sarkar continued.