It looks like UK customers will be the first, and only so far, to get their hands on a red version of the HTC One mobile phone.
HTC has shipped a stunning "Glamour Red" version of the 4.7-inch flagship smartphone which will only be available at retailer Phones4U from "mid-July".
Although there is no specific date confirmed yet, you can pre-order the brightly-coloured version of the smartphone on the firm's website.
The colour of the casing is the only difference as all the specifications and features remain the same on the quad-core handset.
It will be interesting to see whether or not HTC has any more colours waiting to be released and it still remains unclear if the red version will reach any other country or whether it's a UK exclusive.
Posted by Peter Robinson