HTC has reportedly made the decision to stop developing mobile phones that use the QWERTY keyboard and instead focus on better on-screen keypad technology.
The firm has asserted that while still in demand, QWERTY keyboard mobile phones are not the future and will look in other directions.
HTC’s latest offering for consumers – released in February this year – the One series takes a step away from the QWERTY keyboard.
This move is no surprise as the entire smartphone market shifted away from physical keys as a response to the iPhone’s rise to the top on its original release, with major manufacturers such as RIM, Samsung and Motorola all hitting back with touchscreen alternatives.
At a limited press event in Seattle, HTC creative director Claude Zellweger said: “As a company, the QWERTY keyboard we’re moving away from in general. We feel that putting too much effort into that [QWERTY] would take away from our devices.”
Posted by Claire Marshall