Tourists who trade in their mobile phones and switch to an iPhone will be in a great position to explore several regions of Italy.

Think Puglia has responded to Think Sicily releasing an app covering the destination by launching its own tool for mobile users.

A range of information, tips and guides are on offer to those who download the app before heading to the region.

Entitled Portrait of Puglia, the tool is described by bosses as the natural extension to its online offering.

"We're happy to share our knowledge and enthusiasm for Puglia with anyone planning a holiday there. All they need is an iPhone or an iPad and they can download their very own complimentary copy," explained Huw Beaugie, managing director and founder of The Thinking Traveller.

Skype recently announced via its official blog that it is to release its own app, which it went on to suggest could be a must-have for travellers.

Posted by Simon Thomas

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