Financial experts who sell a mobile in order to upgrade to the Apple iPhone 4S will be able to immediately download a brand new app from Bright Grey.
The company has created a tool that allows consumers to view information on any product at the touch of a button.
Bright Touch features a plethora of details from the firm’s personal and business protection menus.
Roger Edwards, proposition director at Bright Grey, said the app has been designed not to give immediate quotes for services as advisers prefer to deal face-to-face.
However, he was keen to point out the strengths of the tool, stating: “Where this app really stands out is in front of clients when handling objections. Advisers will be able to create a profile for their customers there and then which will give tailored answers.”
Another company to have recently launched a new app is Lloyds TSB, which has released a mobile banking feature for its customers.
Posted by Claire Marshall