The LG Mobile World Cup will bring together handset users from across the world to test their skills in a range of areas – all using their handset.
Entrants will be encouraged to show off what they can do in a pop art competition, as well as offer up their photographic attempts in an image capture contest.
A star-studded gala concert has also been promised and when the event climaxes at the US-based World Championship finals, it is hoped the fastest text message writer on the planet can also be found.
President and chief executive officer of LG Electronics Mobile Communications Company Dr Skott Ahn said: "LG wants to highlight how modern mobile phones are helping enrich peoples lives."
The firm’s Application Store was also launched in a beta version this week.
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