While Apple's decision to drop the industry standard 3.5mm headphone jack from the latest iteration of the iPhone is now old news, the debate surrounding the issue is still hotly contested among smartphone enthusiasts.
Indeed, data from YouGov suggests that the computer manufacturing giant may have even lost some custom as a result of the move, with both Apple and iPhone experiencing a slight drop-off in purchase consideration.
The company fell from 31 per cent of consumers thinking of buying one of its products the next time they are in the market to purchase, to 28 per cent since the launch of the iPhone 7. The iPhone itself has edged down marginally from 25 per cent to 24 per cent.
Although conventional headphones still ship with the device and are connectable via a Lightning to 3.5mm Headphone Jack Adapter, the emphasis has been shifted from the universal smartphone feature has to wireless earbuds called AirPods, which cost consumers an additional £159.
However, a YouGov survey shows that people might not be keen on the new technology, as 73 per cent of respondents said they had no interest in a smartphone that does not come with a 3.5mm headphone jack.
In terms of what people do want from a new smartphone, a device that does not need to constantly be charged and boasts longer battery life was by far the biggest requirement, cited as a big draw by 46 per cent of respondents.
Shatterproof screens came in a distant second place with 21 per cent of the vote, followed by improved water resistance, a high quality camera and hands-free technology, with 15 per cent, 12 per cent and five per cent respectively.
Women were found to be slightly more interested in a good camera than their male counterparts, while millennials – those aged 18-34 – are more likely to want water-resistant capabilities and a shatterproof screen.
This younger demographic was also the age group that tends to hold their phone in their hand throughout the day more often than their elders, with just over 50 per cent in this position compared to 30 per cent and 16 per cent respectively for those aged 35-54 and over 55.
This goes some way to explaining the keenness on water-resistance and shatterproof screens, as the younger generation are more likely to expose their smartphone to rain and snow, as well as increasing the chances of an accident. According to the YouGov data, young people were the only group to express more concern about their phone's durability than its battery life.