The iPhone 7 has barely been on the shelves yet rumours are already flying as to how Apple will update its flagship handset.
According to the latest reports from Japan, the consumer electronics manufacturing giant could be set to add a Jet White colour option to the existing lineup.
Japanese website Macotakara reports that this will be added to both the iPhone 7 and iPhone 7 Plus models, which will see an all-white option joining the five launch colours of Black, Gold, Jet Black, Rose Gold and Silver.
However, the report did not specify when Apple might add the sixth colour to the lineup – and it also emphasised the fact that the information was obtained from supply chain sources and therefore may not be reliable.
Despite this, Macotakara has accurately reported information about Apple's forthcoming plans before now.
Prior to the official unveiling of the iPhone 7, it revealed there would be a new Jet Black colour and no 3.5mm headphone jack. In addition to this, the site was also correct about several other iPhone 7 details, including its naming, flush Home button, longer earpiece cutout and absence of a Smart Connector.
If a white iPhone were to be released, it would hark back to the default colour schemes of the original iPod – and many customers still associate Apple devices with a clean white design.
This means a white iPhone 7 could be a logical move – and Apple's wired earbuds and upcoming wireless earbuds – the AirPods – also come in white.
The iPhone 7 series was launched on 16th September – and Apple chief financial officer Luca Maestri recently told analysts during a conference call: “Worldwide demand for iPhone 7 and 7 Plus has significantly outpaced supply, particularly on iPhone 7 Plus.”