Apple is the coolest brand in Britain, according to the latest CoolBrands poll.
CoolBrands annually gathers votes and opinions from experts and the public to compile the top 20 brands of products like clothing, technology and food considered the 'coolest' in the UK each year.
The iPhone, iPad and iPod manufacturer has topped the 2012-13 list.
Apple products are much sought after as they combine beautiful design with the latest technology.
YouTube, the video-sharing website, took the second spot. The app for this Google brand once came pre-installed to Apple products. However, since the release of iOS 6 on September 19th, this is no longer the case.
The relationship between the two technology giants soured as Google, which itself took fifth place, creates rival operating system, Android.
The car manufacturer Aston Martin was voted top last year, with Apple in second place.
The brand is deemed cool by the public, probably due to its association with action-movie spy character James Bond.
The company found itself in third place this time around.
Posted by Claire Marshall