After its initial launch exclusively in the US, Amazon’s first venture into the competitive smartphone market is to set sail for Europe at last, the company has confirmed, with buyers in the UK and Germany the first to be able to get their hands on the device later this month (September 30th).

It has hardly set the heather on fire across the pond, but it remains to be seen how well the Fire Phone might do when it hits British stores this month. It has a number of new features and a brand new operating system, Fire OS, which may well pique the interest of Brits and other Europeans and see the phone doing a lot better than it has in its home nation.

While a look a the specifications for the phone will hardly see it be a challenger to the top end Android phones that we’ve seen this year such as the Samsung Galaxy S4, HTC One M8 and LG G3, it still packs a bit of a punch.

The Amazon Fire Phone boasts a 4.7-inch 720p display, 2.2GHz quad-core Snapdragon 800 processor, 2GB of RAM, 13MP rear camera, 2.1MP front camera and a 2400mAh battery. It means it’s unlikely to appeal to fans of the higher-end phones, but there are plenty of people who will always go for phones a little lower on the spectrum, so it doesn’t mean it won’t be successful.

Prices for release will be quite favourable as well, with O2 being the initial carrier for the phone in the UK. The phone will be available free of charge to buyers, with this deal tying you into a two-year £33 per month contract.

Users will also be able to get themselves some attractive incentives from Amazon as well, with the retailer offering anyone who buys its Fire Phone a year of free membership to its Prime service online. ADNFCR-2155-ID-801747545-ADNFCR

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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