Smartphone manufacturers around the world are starting to limber up for what will be one of the busiest periods of the year towards the tail-end of summer, with new devices being readied for action and high-profile launch dates now being planned.
With that in mind, it has been another busy week of announcements and rumours in the gadget world. Here, we take a look at some of the biggest stories coming out of the main players in the past week.
It has been a busier week for Samsung than most others, as it appears to be ready to unleash two new phones onto the market, at least according to Samsung Mobile senior vice president Kim Hyun-joon, who said that the Korean firm will be looking to bring out two more new phones before the end of 2014, with at least one of these having new premium materials in its build.
It seems likely that the new materials will come with the Samsung Galaxy Alpha, which we are expecting to see before the end of 2014 after months of rumours, while the company also has big plans for its other 2014 release, the Samsung Galaxy Note 4.
The new phablet will apparently be ready to go for the 'back-to-school' period, with the Korea Times reporting that September 3rd will see the phone/tablet hybrid ready to hit the shelves.
Although Apple remains typically tight-lipped at the moment, it seems that the Cupertino firm is ready to make some big changes.
As well as a new design for the iPhone 6, it is believed, according to reports obtained by the Wall Street Journal, that the new phone will be ready for launch on October 14th – a Tuesday, rather than Apple's typical release day of a Friday, which it has used since the first iPhone went on sale in 2007.
HTC's One M8 has been one of the best new releases of 2014, with the device having been seen as a fantastic challenger to Samsung's Galaxy S5 in the months since its release. Premium build quality and a real focus on hardware has meant that it has received a lot of praise.
So successful has the HTC One M8 been in the first few months of its existence, though, that it seems the company is looking to spread it further. While the handset has previously been shipped with Google's Android OS, we now expect to see it come with Microsoft's Windows Phone variant at some point, providing a real challenger to Microsoft's own Nokia range.
And finally, one not linked to one company in particular, but it looks like the smartphone world is about to see the end of an era. For some time, Evan Blass, known for his @evleaks Twitter account, has leaked some of the most breaking smartphone news to the world, but now he's ready to hang up his Twitter handle.
Blass told The Next Web that after two years of being one of the first to break news, he has decided to give it all up because it has been hard to monetise content on his website. With so many other sites using the pics and specs that he leaks, Mr Blass said it was hard to get people to visit his site because they simply don't need to.
Does this mean we'll see a return to a time when launch dates actually brought us something we didn't know? Only time will tell.